Harper’s Bazaar
Dr. Alexander Rivkin
5 Facts About Non-Surgical Nose Jobs From The Doctor Who Invented Them
A medical procedure, explained through a physician’s expertise.
Explore this exampleTYLER BARNETT / PUBLICIST & CREATIVE STRATEGISTBe seen.
Be seen.
Be heard.
Be known.
TYLERBARNETT.
Your expertise deserves a wider audience.
I help doctors, experts, and brands earn media coverage that builds recognition and brings their work to new audiences. You work directly with me, from finding your strongest story to preparing for the interview.
20 YEARS IN BUSINESS · NATIONAL REACH
Tell me about your business. I’ll review your website and recommend a PR approach.
Request a tailored proposal. No obligation.
SELECTED PAST CLIENT COVERAGEExpertise. Products.
Explore the coverageExpertise. Products.
Published stories.
Forbes
Waiākea
Now That’s Refreshing: 22-Year-Old’s Hawaiian Bottled Water Grows 4000% in 3 Years
The founder and business story behind a consumer product.
Explore this exampleWIRED
Xiaomi / Mi
Review: Mi In-Ear Headphones
A product examined by an independent reviewer.
Explore this exampleSelected published stories from the TBPR client archive.
Direct access.
You work directly with Tyler on your strategy and outreach.
A tailored scope.
Your proposal sets out the recommended direction, deliverables, and pricing.
Clear terms.
Reporting, engagement length, and cancellation terms are agreed before work begins.
WHAT YOU HIRE ME TO DOYour expertise.
Your expertise.
A story people
want to hear.
I develop your positioning, create media angles, and pitch relevant journalists, editors, and producers. The goal: interviews, expert commentary, profiles, and product coverage that help potential customers, clients, and patients understand your value.
Editorial decisions belong to the outlet. Coverage is earned and never guaranteed.
Talk to Tyler
PR, IN PLAIN ENGLISHFirst I listen.
First I listen.
Then we build the story.
PR helps people discover your business and understand why it matters to them. I start with your products, services, or medical expertise, the people you want to reach, and what makes your work worth knowing.
- 01
Understand.
I learn what you’ve built, who you serve, and what you want to be known for.
- 02
Shape.
We develop positioning, messaging, and original story angles that reflect your work.
- 03
Connect.
I pitch relevant media, coordinate opportunities, and track outreach and responses.
WHO I WORK WITHPR for people
All industriesPR for people
with something to say.
01 / THE STORY PATH
Medical & surgeons
- THE FOUNDATIONClinical expertise
- THE MEDIA ANGLEExpert commentary
- THE OPPORTUNITYPatient awareness
02 / THE STORY PATH
Family brands
- THE FOUNDATIONReal family needs
- THE MEDIA ANGLETV & product stories
- THE OPPORTUNITYParent discovery
03 / THE STORY PATH
Lawyers & law firms
- THE FOUNDATIONLegal perspective
- THE MEDIA ANGLETimely media insight
- THE OPPORTUNITYPractice recognition
04 / THE STORY PATH
Architecture & design
- THE FOUNDATIONDistinctive projects
- THE MEDIA ANGLEDesign features
- THE OPPORTUNITYFuture client interest
05 / THE STORY PATH
Health & wellness products
- THE FOUNDATIONProduct substance
- THE MEDIA ANGLEUseful wellness stories
- THE OPPORTUNITYInformed discovery
06 / THE STORY PATH
Brands & founders
- THE FOUNDATIONFounder perspective
- THE MEDIA ANGLEBusiness & brand stories
- THE OPPORTUNITYNew conversations
SOCIAL / FACEBOOK. INSTAGRAM. TIKTOK.
Keep the conversation going.
Original content, consistent posting, and community engagement shaped around your brand.
Explore SocialSTART HERELet’s build your
Let’s build your
PR proposal.
Tell me about your business and what you want PR to accomplish.
- I review your website and goals.
- I recommend a direction, scope, and pricing.
- We can have a focused call if more context would help.
Have a bigger branding, campaign, or business question? You can bring that here, too.
Prefer email? Email Tyler directly.